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Custom Clothing Manufacturers vs Printing on Demand: A Comparison for Fashion Brands

Published on
December 23, 2022
Two images, one of a custom printed T-shirt and another of a sewing machine. CoverI Image for a blog comparing Custom Clothing Manufacturing to Print-on-Demand by GAT Fashion Lab.
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With more than 15 years working in the Fashion Industry, Carlos is the Co-founder and CEO of GAT Fashion Lab.

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When it comes to creating custom clothing, brands have a few different options to choose from. One option is to work with a custom clothing manufacturer, while another option is to work with a printing on demand company. Each option has its own set of advantages and disadvantages, and the right choice will depend on the needs and goals of your brand.

Custom clothing manufacturers are companies that specialize in producing custom garments from scratch. They typically have their own factories and production lines, and they work with brands to create unique clothing designs and produce them in bulk quantities. Some custom clothing manufacturers offer a wide range of services, including design support, fabric sourcing, and quality control, while others may focus on a specific aspect of the production process.

One of the main advantages of working with a custom clothing manufacturer is that they can produce high-quality garments in large quantities at a lower cost. This is especially useful for brands that are looking to create a large number of custom garments, as the cost per unit tends to decrease as the quantity increases. Custom clothing manufacturers also have the expertise and resources to handle complex production processes and offer a wide range of customization options, such as fabric and trim options, sizing and fit, and branding options.

However, there are a few potential drawbacks to working with a custom clothing manufacturer. One of the main challenges is the minimum order requirement, which can be quite high depending on the manufacturer. This can be a barrier for smaller brands or those with limited budgets, as they may not be able to afford the minimum order quantity. Another potential issue is lead time, as it can take several weeks or even months to produce a custom clothing order, depending on the complexity of the design and the production schedule of the manufacturer.

Printing on demand companies, on the other hand, offer a different approach to custom clothing. Rather than producing garments from scratch, printing on demand companies allow brands to customize pre-made garments with their own designs. They typically have a wide range of blank clothing options to choose from, such as t-shirts, hoodies, and hats, and they use various printing techniques, such as screen printing, heat transfer, and digital printing, to apply the designs to the garments.

One of the main advantages of working with a printing on demand company is the low minimum order requirement. These companies typically have no minimum order requirement or a very low minimum, which makes it easy for brands to create custom garments in small quantities or on an individual basis. Printing on demand companies also offer a wide range of customization options, such as design placement and color options, and they typically have a quick turnaround time, with orders being shipped within a few days.

However, there are a few potential drawbacks to working with a printing on demand company. One of the main challenges is the cost per unit, which tends to be higher than working with a custom clothing manufacturer. This is because printing on demand companies are producing individual garments rather than bulk quantities, and they typically have higher overhead costs. Another potential issue is the quality of the garments, as they may not be as high-quality as custom garments produced from scratch.

In conclusion, whether you choose to work with a custom clothing manufacturer or a printing on demand company will depend on the needs and goals of your brand. Custom clothing manufacturers, like GAT Fashion Lab, offer high-quality garments in large quantities at a lower cost, but they may have a higher minimum order requirement and longer lead time. Printing on demand companies like Printful offer a quick and easy way to create custom garments in small quantities, but the cost per unit is typically higher and the quality may not be as high. By carefully considering your needs and goals, you can choose the option that is right for your brand.

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